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What is the Digital Advertising Alliance?
The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.
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Opt-out requests issues for example: X participating companies have been known not completed. This may be the result of a temporary technical issue this site pop up read during a test. Site pop up continues to read "Site allows the Choice to Select "Try Again" to request opt outs from those companies again. Or the choice to Click "Understand Your Choices" to gain more information". Which are as follows,
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Important things to remember about opt outs made through this Web browser:
- These opt outs apply to interest-based advertising and other applicable uses of Web-viewing data on this browser by DAA's participating companies. You may still receive other types of online advertising from participating companies, and these companies may still collect information for other purposes consistent with DAA Principles.
- Submitting your choices for the selected companies will store your preferences only for this browser, so you should separately set your preferences for other browsers or devices you may use.
- Your preferences may be stored in opt-out cookies. If your browser blocks cookies, your choice preferences may not be effective. If you delete cookies, you may remove your WebChoices opt-out preferences, so you should visit this page periodically to review your preferences or to update your choices to include new participating companies.
- Your choices for this browser do not apply to data collection in mobile apps. To separately make choices for mobile apps on a mobile device, you can download DAA's AppChoices application from your device's app store. Alternatively, for some devices you may use your device's platform controls in your settings to exercise choice.
- Your opt-out choices also will apply to the collection and use of data from websites on this browser to customize ads in other browsers or devices by participating companies. Additionally, these choices will apply to data collected by participating companies from other browsers or devices for use in this browser for interest-based advertising and other applicable uses.
- Your device's connection speed is not currently sufficient to support the functionality of the DAA WebChoices Tool. Network Connectivity Learn More about Browsers and Cookie Settings
- Your internet connection gives you access to the web. There are many different types of connections, with varying speeds. You need to have a reliable and fast internet connection for companies to quickly process your opt-out choices. If you do not, companies may not be able to set an opt-out cookie and the browser tool will alert you to this opt-out failure.
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