Alex Glusman — June 9, 2016Facebook ads are a key tool for social media marketing, no matter your business. With many design choices, enhanced targeting options, and improved testing and optimization features, Facebook makes it easy for companies to connect directly with their target market. Still, many healthcare practices either do not have Facebook business pages or would rather increase website click-troughs and conversions than profile likes. Linking a business page to your advertisement may not always be necessary, especially if it does not fit your campaign goals.
Creating Ads without a Facebook Business Page
Contrary to common thought, you do not have to have a Facebook business page to run on-site ads. There are, however, a few caveats. Many ad types are ineligible for businesses without site profiles, including the boosted posts, carousel ads, and dynamic product ads that appear in newsfeeds. Some of the right column ads are ineligible as well, such as the page post link ads that are intended to improve likes, follows, and page engagement.
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